Founded in 2017.  Farmed Today values transparency and fairness towards producers and consumers. We strive for global biodiversity and sustainably farmed produce. The team currently operates from Amsterdam, the Netherlands. 

 

What We Do:

 At Farmed Today, we identified the key problem of the current food system as following flaws:

• Small-scale food producers' margins are too small to be able to operate effectively
• Local, sustainable food produce are too difficult to access for consumers
• The amount of wasted foods is too high, resulting in unnecessary pressure on the society and the environment
Therefore, Farmed Today created an online platform to support sustainable food producers.

 
On the Farmed Today marketplace, food-producers (sellers) can create their own storefront and sell to local consumers. Producers have the option to set their own pricing and add their personal story and passion to the products and their profile.
The platform is focused on creating a community that wants to make a positive impact on their environment and believes that health is based on good food and nutrition. We actively promote a healthy lifestyle by educating our community about nutrition and diet and informing them about news, trends, tips & tricks in the food industry.
As food waste is equally important to us, we also collaborate with vendors that sell rescued foods on our platform. These foods are usually thrown away because of their shape, expiration date or colour, which does not fit the profile of what supermarkets are requesting. By selling these vegetables and fruits back to consumers and corporates, we actively reduce food waste.

Embrace a Healthy Lifestyle

Enjoy natural foods, full of vitamins and minerals. At Farmed Today, we are focused on offering foods that not only taste, but also feel good. Great nutrition is the fundament for a healthy body and mind.

 


Support Local Farmers

 

Today, small farmers and food producers are struggling against corporate giants. When you shop at Farmed Today, we make sure to provide them with fair margins and a direct supply chain. Honest and Transparent.

 

Reduce Food Waste

30% of all food in Europe is being wasted due to it having the wrong form, shape or colour. With Farmed Today, you can get access to these and use them for consumption. 

So far we rescued more than 3000 kg of vegetables and fruits. Help drive a change to a more sustainable food system!



How it all Started
 

The company is managed by Demba Lehrer, founder and managing director. He is overseeing all activities and operations. His experience lays in business administration, sustainable supply chains and the hospitality- industry:

 

‘Having a farmer as grandfather and a chef as my father sparked my passion for taste and flavours. Since I was young, I was fascinated and affected by the food and drinks industry. During my studies at Hotelschool the Hague, I came across fundamental issues within our current food system that affect food production, distribution, waste and logistics. Issues that will limit our supply of highly qualitative and good tasting produce, if we don’t act now. So I founded Farmed Today in order to improve the global food supply and distribution. Farmed Today is working on this mission by restoring local food systems from the inside-out.‘

- Demba Lehrer, 2017.

Company vision:

Our vision is to create a fair and sustainable food system.

Company mission:

Farmed Today is caring about the planet and its children.

We believe food belongs to the people.

We believe in biodiversity and sustainable agriculture.

We support the decentralisation of food supply chains.

We foster relationships between farms and plates.

Eat local, sustain global!

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